A recent survey of 50 SXU students has found that only 14% of students polled listen to WXAV.
WXAV 88.3FM is Saint Xavier’s student run radio station. Founded in 1977 as WSXC, a radio station that would broadcast exclusively in SXU’s diner. The station would change its call letters to WXAV in 1991 when the station officially became a FCC licensed radio station.
Ever since, WXAV has served the SXU community as both an extracurricular activity and a source of entertainment.
In recent years, though, students involved in radio have expressed growing concern that WXAV hasn’t been receiving enough airplay on campus.
When asked whether or not, they would listen to WXAV if it was played on or around campus, 66% of students polled answered that they would and 68% said that they listened to radio in general. 98% of the surveyed students said that they knew what WXAV was.
WXAV has been trying to increase the amount of airplay that they have been receiving around campus, namely by trying to get the station played in the bookstore, the diner, and the Shannon Center.
“Radio management has been working with the administration to get WXAV played in the Shannon Center and the bookstore,” said Lyndsey Caliendo, a junior Early Childhood Education student and WXAV’s program directors.
In terms of WXAV’s prescences at events around campus, Campus Life stated that they try as often as possible to invite the Radio Station out to events that they organize.
WXAV also does live broadcasts of various games that SXU sports teams participate in including most of the Cougar home games during the Football season.
In the future, WXAV plans on increasing the amount of advertising and promoting they do for the station in order to increase listenership among students on campus.
“For the past semester, the staff at WXAV have been evaluating their promotional methods. Over the summer, the students will review their results and begin implementing a new promotional strategy for the Fall 2013 semester.” Said Peter Kreten, the Director of Student Media when asked about the station’s plans for future advertising endeavours.
For more information on WXAV or SXU student media, feel free to visit www.wxav.com or listen in at 88.3FM.
Joshua Humphrey
News Correspondent
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