Lady Gaga has been booked for Super Bowl LI’s halftime show on February 5th, 2017. And this just goes to show exactly how smart the NFL can be.
The NFL knows that the Super Bowl will inevitably be its most-watched show, but of course, they always reach for more and more viewers, and they have done just that by booking Lady Gaga for the halftime show.
Lady Gaga, who makes any event a grand, over-the-top performance, will attract many non-NFL viewers, who will help drive chatter about the Super Bowl. The NFL has not released any further information regarding Lady Gaga and her performance, yet the Internet is already buzzing about the event, which does not even occur for 4 more months.
This is not Lady Gaga’s first NFL performance, either. In 2016, the NFL invited Lady Gaga to sing the National Anthem, and it was one of the most-watched moments of the Super Bowl. She coined it “one of the highest honors of [her] career.” The NFL must have known immediately who their best choice for the 2017 halftime show would be!
Lady Gaga will bring in an entirely different demographic of young, and presumably female, people to the television sets to watch the Super Bowl. And this is not the first time the NFL has realized this. In recent years, they had scheduled Madonna and Beyoncé to perform the halftime shows.
It is interesting to see the NFL playing their cards right by having female-lead performances for their halftime show, to bring in a larger demographic of viewers. They are reaching out to more viewers to make, not only the halftime show one of the most watched American music events, but to also make their entire Super Bowl a grander show.
Viewpoints Editor
Jill Augustine
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