CASE is one of the largest organizations for institutions of higher education and advancement. The areas of institutions that this council focuses on are as follows: alumni relations, communications, development, marketing, and other similar areas.
Saint Xavier was the Bronze winner for the “Best DVD/Video/CDROM for Student Recruitment” category in our district, placing behind Grand Valley State University who received the Gold and Miami University who received the Silver. The district for our region includes the following states: Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin. All together there were 428 applicants among the Council’s 45 categories.
Jennifer Younker, the Executive Director of Marketing and Communications, explained that the video entered into the contest began as a donor video to be played at the President’s Ball in an effort to gain donations for Saint Xavier University. Kyle Dunleavy, the Digital Media Specialist, and Matt Kowynia, the Assistant Digital/Social Media Specialist, took the original video that they had helped to create and recut and reedited the end of the video so that it could be used for recruitment.
The video highlights five individual Saint Xavier University students and the experiences they have had here.
It is always an honor for a school to receive an award, and considering how many universities reside in the states that create our district makes earning this award an even greater accomplishment for Saint Xavier University. Ms. Younker explains that, “There’s a great sense of accomplishment that a private institution of our size is creating in-house pieces that not only show our pride and the great community that we’re a part of, but is also worthy competition against schools with larger budgets that can outsource is amazing.” Some of those larger schools from our district include Notre Dame University and Ohio State University.
Because the world of media is continually changing the staff of Saint Xavier’s University Relations are constantly paying attention not only to what other schools are doing but also what is occurring in general social media that could be relevant. Currently they have been doing Professor Spotlights where they interview different Saint Xavier Professors and discuss their teaching styles, philosophy, major area of study, etc. It’s such techniques at this that allows prospective and current students to gain a greater understanding of the Saint Xavier community.
Saint Xavier University will be recognized at an award ceremony on December 16th during the CASE Annual Conference in Chicago at Sheraton Hotel and Towers.
Catlyn Hicks
Senior News Editor