Benito Antonio Martínez Ocasio, also known as Bad Bunny, released an album on YHLQMDLG on February 28, 2020. This album delivered another marvel on March 27 with a new music video for his song “Yo Perreo Sola” translating to “I Twerk Alone”. Directors Cliqua, Stillz, and Bad Bunny dropped a music video featuring the Puerto Rican artist in full drag dancing alone to his bold baritone voice.
The video reached #5 trending on YouTube with over 31 million views in less than two days. With such a grand audience, the artist has reached around the world to advocate for women’s safety. A very clear and empowering message concludes the video, “Si no quiere bailar contigo, respeta, ella perrea soal” translating to “If she doesn’t want to dance with you, respect her. She twerks alone”
The featured artist utilizes seven different outfits through the duration of the video, taking on different aspects of femininity ranging from the subtlety of color to dressing in full makeup and breasts.
This is monumental to the Latinx community regarding transphobia. The same week that Bad Bunny dropped his album YHLQMDLG, a homeless trans woman was harassed and murdered in Toa Baja. The offenders recorded and uploaded a vicious video. With Puerto Rico investigating this as a hate crime, Bad Bunny took to the arts. Strutting in “women’s” clothing, he challenges the traditional machismo culture.
Trap, Rap, and Reggaeton often feature sensual women in their music videos promoting the artist. This was not the formula used for his music video, instead of with diverse women dancing in their very own styles and without men, a stark difference from most Urban Latino music.
The video has received over 2.1 million likes opposed to a significantly smaller poll of 150 thousand dislikes. This young urban Latinx demographic is largely supportive of the artist. Producing content related to social issues can absolutely make a difference in the rising generations. Advocates and awareness can be tough to secure for some social issues, especially on large reaching platforms.
This video is a win for women and the LGBTQ+ community. The international artist has respect and international recognition among the male cis-gendered community. Artists of this genre may have been intimidated by the repercussions this video could have on their careers. Bad Bunny, inspired by the challenge, brings mainstream media to a demographic that struggles to consume these messages on their own.
Promoting safety is a noble effort by the artist. Nothing is more exciting to see novel ways to break the boundaries of social prejudice through creativity. Utilizing fame and resources to create content for the benefit of helping others is what sets Bad Bunny apart from other musicians belonging to the Urban Latino genre.
This artist has an exciting set of fans ready to support his creativity. He exhibits no fear of surpassing expectations with style. A bold mixture of talent and creativity has drawn in a vast support system. It will be interesting to watch what new content will come from this diverse artist.
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