“There are two types of people who watch the Super Bowl. Those that have likely been invested in the entire season and those that come for the commercials and the halftime show. I am in
that second group. What I want to see is some of the most insane marketing campaigns that ad agencies have been cooking up for the sake of brand exposure. What we got this year was a lot of poignant stuff about dads and lost puppies. I don’t want to cry, I want to laugh and be weirded out. I want controversy. But how can we resist Coca-Cola’s spin on cyber-bullying and negativity over the internet and the nail and hammer ads about fatherhood?”
Zhana Johnson
Senior Features Editor
“My favorite Super Bowl commercial of 2015 was the Budweiser commercial. It depicts a golden retriever puppy and a Clydesdale horse that become best friends. It was such a cute story about how no matter what needs to be done, friendship should be a priority.”
Megan Pripusich
Photographer
“I believe that the trend for superbowl commercials this year was towards social activism rather than comedy. This disappointed me because I usually look forward to funny commercials. There is a time and place for social activism, and it should not be for a company benefitting from the emotions of its audience.”
Zach Heppner
Viewpoints Editor
“Sometimes it’s hard for me to watch the Super Bowl commericals and not get distracted by thinking about how much money that time slot cost. As the years go on, advertising gets crazier and crazier so there’s not much that impresses or suprises me anymore. However, I’ve been a huge fan of the Always “Like a Girl” campaign for a while so I was delighted to see an commericial about this positive message on a massive stage like the Super Bowl.”
Bridget Goedke
Senior Viewpoints Editor
“My favorite Super Bowl commercial was by Budweiser. It featured a Clydesdale horse and a puppy,
who ended up getting separated. Basically, it’s an emotional roller coaster as the puppy makes his way back to the farm and the horse, who are #BestBuds. Not going to lie, it made me (and my dad) tear up. On that note, I’m not a fan of
the GoDaddy ad that totally mocks Budweiser. #NotCool, GoDaddy.”
Katharine Arvia
Senior News Editor